Dual-integration + prohibition of the sale of new energy car companies under the opportunity to ban the sale of fuel vehicles

The strategic position of new energy vehicles as an important development direction for China's manufacturing 2025 and the mid- to long-term planning of the automotive industry is self-evident, and the remarks on the “Ministry of Industry and Information Technology has started a relevant study on the timetable for the suspension of sales of fuel vehicles in China” is also new. Energy vehicles push the public's focus. As the world’s largest new energy vehicle market, China’s policy changes have affected the development direction of global auto companies’ new energy vehicles. At the Frankfurt Auto Show in September this year, a large number of new energy vehicles have been assembled, including vehicles such as Volkswagen and BMW. The giants of enterprises have also announced their electric strategy to deal with increasingly stringent emission regulations and new energy credits.

Passively different from the foreign car companies in the Chinese market, the domestic car companies hold a certain initiative in the development of new energy vehicles. This is also the reason for China's breakthrough in new energy vehicles as the automotive industry's “turning overtaking”. From the first year of 2007 to the first global production and sales championship in 2015, the development of new energy vehicles in China has entered the growth period from the lead-in period. Although it has undergone rough times, the overall trend has improved, according to the China Association of Automobile Manufacturers. Data show that in September China's new energy vehicles sold 78,000 units, an increase of 79.1%, the cumulative sales in the first nine months of 2017 was 398,000, an increase of 37.7%. Driven by the “double-integration policy” and the “fuel car ban on sales schedule”, the new energy automobile market will become more active in the future.

(Chart: "2016 sales reached 607,000 units." This data includes hybrid vehicles.)

New energy passenger car into a car transformation and upgrading window

As a key factor that determines the positive and negative future integration of car companies and whether companies can continue to develop, new energy passenger vehicles have already forced many car companies to lay out their strategic focus in this area, just as they are subject to China’s new energy vehicle development policy. All models will be put on the agenda in the form of Volkswagen, Mazda, and the Ford and Renault-Nissan alliances that seek to cooperate with Chinese local new energy auto companies in order to meet their urgent needs. In addition, from the flock of new carmakers, it is also possible to see the status of new energy passenger vehicles as a window for corporate transformation and upgrading. Even Nanjing Jinlong, which has been plowing for many years in new energy commercial vehicles, will also make new energy passenger vehicles a breakthrough for its goal of reaching the market of one hundred billion yuan.

In 2016, China’s auto production and sales volume exceeded 28 million, of which passenger vehicles accounted for 86%, and the new energy wind has swept the entire automobile industry. Therefore, it is not difficult for Nanjing Jinlong to upgrade from a commercial vehicle to a passenger vehicle. understanding. On the other hand, Nanjing Jinlong has rich experience in the field of new energy vehicles. In the event that the new energy passenger vehicle gets unprecedented benefits, the transfer of business has become the only way to break through the self-development trend.

In early 2017, Huang Hongsheng, chairman of Nanjing Jinlong, disclosed the development plan of its new energy passenger vehicle. On May 2nd, Nanjing Jinlong Bus Manufacturing Co., Ltd. upgraded to a passenger vehicle manufacturer. This was formally approved by the Ministry of Industry and Information Technology. It also means that Nanjing Jinlong has the qualification to produce traditional passenger vehicles. Based on this, Nanjing Jinlong also applied for the qualification of new energy passenger vehicles. By then, Nanjing Jinlong will formally march into the field of new energy passenger vehicles. According to Gasgoo, the construction of the plant for the new energy passenger vehicle production base at the Jinshui Development Zone in Jinlong has been completed, and equipment has been stationed in the workshop. Liu Yanbo, head of the marketing department of Nanjing Jinlong Light Truck Division Sales Company, revealed that after the conditions for the production of new energy vehicles have been passed, Nanjing Jinlong will systematically prepare for production. It is expected that it will be able to see its first new energy MPV next year.

Nanjing Jinlong Lishui Development Zone New Energy Passenger Vehicle Production Base

Selecting from the new energy MPV and SUV as the cut entrance is mainly based on market-oriented, Nanjing Jinlong Chief Technology Officer Zhang Mengyang is introduced. At present, China's passenger vehicle market is the fastest growing SUV, it is taking into account the needs and preferences of consumers, basically most of the new energy manufacturers have chosen to start from the new energy SUV; and new energy MPV and Nanjing Jinlong New energy light vehicles have many similarities, so choosing to do a new energy MPV is Nanjing Jinlong's "take advantage of."

From the “cross-border” of new energy commercial vehicles to new energy passenger vehicles, it is not difficult for Nanjing Golden Dragon. Zhang Mengyang believes that although the design ideas of commercial vehicles and passenger vehicles are not the same, Nanjing Jinlong’s light truck division is Many products under meters have accumulated a wealth of experience, including the mass production and distribution process, which has many similarities with the production of technical details and processes of passenger cars, so Nanjing Jinlong do quite a lot of new energy passenger vehicles Foundation, otherwise it will not rashly advance. He also said frankly: "Leaving the passenger car market, car companies will be much less of a social act, such as the pull of employment."

Chief Technology Officer Zhang Mengyang

For the development of new energy passenger vehicles, the future will become the main direction of Nanjing Jinlong. According to the plan, the company's production and sales of passenger vehicles will reach 500,000 in 2025, and the main business income will be RMB 50 billion, accounting for the total annual income. The 41% is an important step towards achieving its one hundred billion level goal.

In order to achieve the goal of RMB100 billion, besides the layout of the new energy passenger vehicle market, Nanjing Jinlong is still preparing for listing. Nanjing Jinlong Brand Manager, Shi Wenhui, said that in order to accelerate the development of the company, Nanjing Jinlong launched a share reform plan, and the current share reform has been completed. After the share reform, Kaiwo New Energy Automobile Group was the main body. Its subsidiaries included Nanjing Jinlong, Chuangyuan Power, Shenzhen Kaiwo, Wuhan Kaiwo and Academia Sinica. Therefore, all brand names of cars produced in the future will be “Open”. "Wo" brand cars, and Kaiwo New Energy Automobile Group will start IPO in 2018-2019.

There is still space to explore the commercial and transportation market for new energy commercial vehicles

Although the Kaiwo Auto Group has to take the route of both commercial and commercial use, Nanjing Jinlong has made further progress in the new energy commercial vehicle market based on the rapid growth of Nanjing Golden Dragon in the new energy commercial vehicle sector and the reason why the new energy passenger vehicle has just started. Exploitation is also an important part of strategy.

In recent years, the overall sales of China's passenger car market have continued to decline. However, under the condition that the overall bus market is weak, new energy buses are a major attraction. In the past three years, the sales of new energy buses and the market share continued to increase. According to the statistics of China Association of Automobile Manufacturers, in 2016, China sold 129,000 new energy buses, a year-on-year increase of 24.41%, and new energy buses accounted for 23.86% of the passenger car market. It is expected that the proportion will continue to increase steadily in the future.

Photo source: China Railway Institute Beijing Branch

In the overall environment of new energy bus development, the development of Nanjing Jinlong pure electric bus also took advantage of momentum. Since Nanjing Jinlong opened its new base in Surabaya in 2014, its pure electric bus development has taken the fast track. 2014 Nanjing Jinlong The sales of pure electric buses reached 1,890 units, ranking second in the country. In 2015, sales volume increased by 365% year-on-year to 8,796 units, continuing to rank second; in 2016, despite the impact of subsidy policy adjustment, the strategy was relatively conservative, but its sales still occupied. Fourth in the country.

Whether a new energy passenger vehicle or a new energy passenger vehicle, in the face of fierce market competition in the future and the reality of the subsidy for new energy subsidies, the core “three powers” ​​technologies will achieve breakthroughs. For the smooth implementation of the concurrent route for commercial and commercial development, Kaiwo New Energy Automotive Group established the Academia Sinica on March 30, 2017, from the core technology platform, general technology platform, product R&D platform and product technology planning department, and technology management. The department provided technical support in five areas. Chief Technology Officer Zhang Mengyang believes that the core "triple power" technology should be in the hands of the OEM. This point has already been verified by mainstream automakers at home and abroad. Nanjing Jinlong also feels that it is in its own hands in the research and development of new energy vehicles. The sweetness, such as the R&D of battery management systems, optimization of vehicle controllers, and pure electric five-in-one Chengdu, has enabled Nanjing Jinlong's pure electric bus production to save a lot of costs. Facing the problem of subsidy retreat, Zhang Mengyang is very confident, because in addition to the Institute’s continuous efforts in the “three powers” ​​field to save costs, there is also a huge pool of experts to provide backup: “It has been listed from the Institute in March and now it has There are more than 70 people, and about 150 people will be planned next year."

Passenger cars are considered as pioneers in the breakthrough of new energy vehicles. In addition to new energy buses, new energy logistics vehicles are also seen as a great growth point. Minister of Marketing Liu Yanbo believes that the rapid development of urban logistics has led to the rapid spread of new energy logistics vehicles. Traditional logistics vehicles have more than 2 million units a year. With the continuous improvement of charging infrastructure in the first and second tier cities, the new energy logistics vehicle There is still a lot of room for growth. The next three or four tier cities are also open markets.

The unprecedented bottleneck of new energy vehicle development can not be ignored

The layout of the Kaiwo Motor Group in the areas of new energy passenger vehicles, passenger cars, and logistics vehicles has created a potential for achieving its strategic goal of reaching 100 billion yuan. However, it must be acknowledged that with the constant adjustment of new energy automobile policies and the increasing number of domestic and foreign competitors, it is necessary to overcome many problems in order to make new use in the new energy automobile market.

The first is the new energy subsidies to reduce the slope, the cost must be reduced. After the subsidy retreats, the car companies will face tremendous pressure. The cost control is an urgent problem to be solved in the entire new energy auto industry. Of course, many companies have achieved remarkable results. Zhang Mengyang introduced that Nanjing Jinlong has developed the industry-leading core control software and adopted its own design hardware. The mass-produced 16-unit vehicle controller achieved a cost reduction of 70% and energy savings of 5%. All other key core components will be held in Nanjing Golden Dragon's own hands to increase the flexibility of design and R&D while reducing costs.

Kaiwo complete vehicle controller, battery management system, motor controller hardware in the ring platform

Followed by the need to improve the charging infrastructure. The development of new energy vehicles is inseparable from the development of supporting facilities. According to statistics from the China Electric Vehicle Charging Infrastructure Promotion Alliance, as of December 2016, the number of construction and operation of public class charging piles was close to 150,000, and at the end of 2016, China’s new The ownership of energy vehicles is already close to 1 million. The imperfections of charging piles have largely constrained the promotion of new energy vehicles and reduced consumers' experience. Zhang Mengyang believes that the current restrictions on charging venues and charging time have become pain points for the promotion of new energy vehicles. For Nanjing Jinlong, it is technically possible to break the charging time and site constraints, but it also requires car companies, charging pile companies, and national power grids. Effective coordination of multiple departments.

Once again, the use efficiency of new energy vehicles needs to be improved. In order to effectively curb fraudulent practices and promote the overall improvement of the technical performance of new energy vehicles, the Ministry of Industry and Information Technology issued the “Circular on Adjusting the Financial Subsidy Policy for the Promotion and Application of New Energy Vehicles” on December 29 last year, requiring new non-private users to purchase new energy vehicles. A total of more than 30,000 kilometers can be collected to receive state subsidies. After the "30,000-kilometer-long" policy was introduced, there were car companies worried about this, and the China Automobile Association also called for the policy to be negotiated again. Liu Yanbo, Minister of Marketing, believes that the starting point of the “30,000-kilometer” policy is very good. The country’s starting point is to put the car into terminal operation. “It really gives a chance to manufacturers who are new to do a new energy vehicle, and 30,000 kilometers are needed. In the ongoing operation to solve this problem, it really sells the car to customers who have needs, and this 30,000-kilometer is actually not difficult to achieve.” For this reason, Nanjing Jinlong will conduct investigation and screening at the beginning of contact with customers to seek Really demanding customers.

[Gaishi summary]: Although the policy of new energy vehicles is frequently adjusted, many car companies have to be nervous. However, it is gratifying to note that both "double credit" and "fuel car ban" have brought new energy car companies even more. The bright future, as Liu Yanbo said, "No matter how the policy trend is, the road to the development of new energy vehicles will always be wrong."