The soundtrack I arrived in Wuxi in 1983 and I have been waiting in Wuxi for a full thirty years. I have never left the auto industry for decades. Now I often say three words to myself -- "a sense of mission". In ten years, I will retire. What should I do in this decade? I want to work with all of Xichai 's employees to realize our dream of “national brand, high-end drive†and let Chinese products stand high on the world's power. ———Qian Hengrong (Director of Wuxi Diesel engine Factory of FAW Jiefang Automobile Co., Ltd.) The background Engine is the heart of the car and provides the driving force for the car. It is related to the power, economy and environmental protection of the car. The world's major automobile manufacturers all regard the engine performance as the biggest competition highlight, and continuously integrate the latest technology with the engine. It can be said that the engine in a sense represents a country's industrial design and manufacturing level. However, the development of the engine is no easy task. That year, the Japanese Mazda Motor Company seized the historical opportunity of the rotary engine with a keen sense of smell, set full-scale research, spent the whole six years to overcome the core technology, and became the only company in the world to produce and sell rotary engine cars. For China, once used to bring in the first power for the engine production and manufacturing, but over time, "high-end power" without independent innovation has become more and more pain in the hearts of the industry. Establishing a strong vision to build China's core, a group of car engine companies that are good at learning and brave to innovate are making unremitting efforts and their core competitiveness is gradually enhanced. This rank has the oldest state-owned enterprise in Xicheng--- FAW Tin Chai 's figure. Story The 70-year-old Xichai in 2013 is an old state-owned enterprise in China's engine industry. Director Qian Hengrong summed up the nearly 50 years before entering China FAW Group from 1943 to 1992 as the first venture of Xichai: Before entering FAW, Xichai was also a state-owned enterprise with about 4,500 employees. However, it only produced more than 5,000 diesel engines per year. The development of the company has not changed for decades. On average, only one Diesel Engine can be produced per person per year. In 1992, Xichai entered the FAW Group, becoming a turning point in the development of the company and the starting point for the second venture. After becoming a wholly-owned subsidiary of FAW, with a strong market as its backing, the company's development direction is further clarified. Xichai has achieved rapid development. In 1993, it achieved sales and sales of 16,000 diesel engines. "The third venture started from the new century. With the explosive development of China's automobile industry and the pioneering and innovative development of Xichai itself, the development of enterprises has been accelerating. This venture has also become the fastest growing company after I went to Xichai. "In 2010, the heavy truck market supported by Xichai reached its peak. At that time, more than 1.2 million heavy trucks were produced domestically, and in addition to the Chinese market in the same period of the world, a total of more than 1.2 million vehicles were produced. As the “four trillion†policy incentive effect fades, many industries, including the heavy truck market, have slipped. “Having used to the good times of rapid growth will enter the era of micro growth in the future, and this will be a severe challenge for us.†Qian Hengrong said candidly that corporate development can no longer be driven by investment and rely solely on scale growth, but must be transferred. Connotation growth, through the management of efficiency, cost reduction, technological innovation, brand building to promote the company to "the fourth venture." For the fourth venture, according to Qian Hengrong, it is necessary to realize the four major transformations, that is, the transition from learning-oriented enterprises to innovative ones, from technology-oriented to technology-led, and from product marketing to brand marketing. Management changes to lean management. It is reported that at present, Xichai has built a complete network of accessories and services. It has built nearly 1,500 service stations nationwide with an average service radius of less than 50 kilometers. At the end of 2012, for the fault light display problem in the Chilean market, the FAW Xichai service team found the root cause of the problem on the first day of arrival in Chile, promptly updated the ECU data of the faulty model and eliminated the fault. This outstanding performance enabled Foreigners have picked up their thumbs. "A lot of companies are doing product lines, not brands; entrepreneurship can, innovation can not." In Qian Hengrong's view, as consumers become more sophisticated and rational, the brand's position in the user's mind becomes more and more important. The days of relying on products to fight the world are gone forever. The auto industry's own brand is the most obvious example. Why does the sales have always been different from the joint venture brand? Why can't you always impress the user? "The key is not to run your own brand." How to create your own high-end power brand? Qian Hengrong said, "quality," "quality," or "quality." From the first day he entered Xichai, he established the concept of “Quality First†in his mind. To this day, he still remembers one thing when he took charge of the Deputy Director of Product Quality: At that time, the person in charge of the production department took a crankshaft purchase order for him to issue, but Qian Hengrong expressed disagreement after reading the data. His reason is that five out of more than 100 indicators are not up to the standard, and the tolerance of the crankshaft is 0.5 more than the 4.0 wire required by the drawing, which has become the “biggest problem†in the eyes of Qian Hengrong. What is the error of this 0.5 silk? Equivalent to 6% of the diameter of a hair filament. The person in charge suddenly stupid, according to past practice, this is not a problem at all, and now that Qian Hengrong does not sign, it means that the assembly shop must stop production. “Discontinue production and stop production!†Qian Hengrong has never been moved. “Many things in life can be changed, but in terms of work, quality issues are invariably not allowed to change!†This attitude toward quality is almost paranoid. Continuing to today's production of Xichai, the corporate culture of "zero tolerance" for product quality and the unremitting pursuit of innovation have taken a solid footprint in the history of Xichai - Xichai has successfully developed The first four-valve heavy-duty engine “Aowei†diesel engine with independent intellectual property rights in China has shortened the development level of China’s diesel engine to the international gap by 20 years; The overseas market has achieved remarkable results. The Eastern European market with Russia as the center has retained Xichai’s machinery. The volume has reached 28,000 units. With Iran as the center of the Middle East market, Xichai's supporting JAC light truck export has formed a scale, becoming the first brand of domestic diesel engine supporting exports in the Middle East market...... Xichai once disintegrated a new Volvo engine to see if people's "hearts" are growing up. “Opening up and discovering that some of our processes are in fact not inferior to foreign countries and even exceed foreign ones. In terms of cylinders, we are already a drum with a more complicated process, while foreign countries are still flat.†The person in charge of the firewood said with a hint of pride. "FAW Xichai is not a monopoly state-owned enterprise, but a competitive state-owned enterprise. Our opponent not only comes from China, but also the key is directly facing a powerful international giant." Qian Hengrong is more aware of this. The biggest difference between Xichai and the international community is autonomy, and the most promising is autonomy. Most diesel engines in the country are currently joint ventures, but Xichai believes that the automobile industry is the backbone of the national industry. Therefore, it must adhere to independent development and maintain the right to speak in the market. According to the data, from January to May 2013, Cusco had exported nearly 6,000 engines, an increase of 14.7% over the same period in 2012. It has formed five major export bases in Russia, the Middle East, Southeast Asia, South America, and Africa. The products cover trucks, construction machinery, Passenger cars, power generation equipment and other fields. "We don't want to be the No. 1 seller, but to be the No. 1 in terms of reputation and No. 1 in brand influence." Qian Hengrong said that he also has a "Chinese dream" that is to let the vehicle that installs the Xichai engine not install Xichai. The entire engine of the engine is better sold, making Xichai truly become a national brand and high-end power and become the BMW and Mercedes-Benz of the engine industry. Swiss Kraft Generators,Home Electric Generator,Silent Gasolin Generator Portable Bison Machinery Co., Ltd. , http://www.tzgeneratores.com