Xiaokang Motors will double its production capacity of China's mini-vehicles in the next three years


With the “Dongfeng” car to the countryside, the expansion strategy of Chongqing Xiaokang Automobile Holdings Co., Ltd. has been fully launched. After locking in the 200,000 units of production and sales this year, and the early next year's production capacity doubled to 400,000 units/year, the private company with only four years of “Mo Motor” will challenge two “highlands”: Next year, he ranks among China's third-largest microcar companies; after five years, he will occupy 25% of the Chinese mini-vehicle market.

Unlike most car companies, which are distressed by the financial crisis, the migrant workers started their return to the countryside at the end of last year, which has led to a converse trend in the production and sales volume of mini-vehicles. Subsequent introduction of the national auto industry adjustment and revitalization plan in the purchase tax relief and car to the countryside to pull the policy, but also make micro-cars to become the leading recovery of China's autos "lead the plate" section.

“Migrant workers return to their hometowns to start a business, and micro-vehicles priced at RMB 40,000 yuan will become one of the most suitable production tools for them.” Pang Hai, executive deputy general manager of Xiaokang Automobile Sales Co., said that based on this pre-judgment, from the second half of last year Since then, Xiaokang Automobile has accelerated the pace of R&D and production of targeted vehicles and the construction of its sales and service network, with immediate results. “From January onwards, the year-on-year increase in sales volume has begun to double; before the formal implementation of the car-to-country policy, the Some can't keep up."

According to reports, in the first half of this year, the production and sales volume of Xiaokang Automobile reached 100,000 units, an increase of 110% compared with the same period of last year, and the gap between the production and sales volume of China's micro-vehicle “third-year-old” Hafei has been less than 20,000. At the same time, the Xiaokang mini vehicle models have grown from the original "One Vehicle to the World" to the current six major series of more than 200 kinds of products, covering the mainstream mini-vehicle market; the number of brand franchise stores has grown rapidly under the generous investment promotion, to At the end of this year, there will be more than 900 companies; two new bases with an annual output of 100,000 micro-vehicles will also be built one after another in May and June of this year, and production will start before and after New Year's Day next year.

With the expansion of production capacity and the increase of outlets, the continuous introduction of new technologies and new models through the two channels of independent research and development and door-to-door cooperation will become the most powerful guarantee for Xiaokang Motors to attack the “three tops” of Chinese micro-vehicles and further increase market share. Pang Hai revealed that next month, Xiaokang V series mini-vehicle will be officially listed, and the research and development of the new C series models has been fully carried out. In addition, the oil and gas, hybrid power new energy micro-vehicles and pure electric passenger vehicles that are in line with the adjustment and revitalization planning of the automotive industry have also been included in the research and development plan by Xiaokang Automobile. The first model is currently in trial production and is expected to be completed within the year. Mass production required technology and production preparation.



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