After years of development, the automotive industry has gradually evolved into a traditional sales model in which manufacturers are responsible for product supply and regional distributors are responsible for sales and maintenance. Faced with the rapid rise of the Internet, how to combine the traditional automobile marketing model with the Internet is a new challenge for all major auto companies. Netcom has learned from the official group of Guangzhou Automobile Group (601238, shares) that on June 8, Guangzhou Automobile Group joined LeTV Holdings (Beijing) Co., Ltd. (hereinafter referred to as "LeTV") and Zhongcheng Auto Insurance Co., Ltd. (hereinafter referred to as "Zhongcheng Insurance" ") Jointly set up a new joint venture company to build a car internet ecosystem, aiming to establish a new marketing model of "car + internet". 1. A total of 1.4 billion new joint venture company, Guangzhou Automobile Group Holdings, 45% According to the announcement issued by Guangzhou Automobile Group, the first phase of the joint venture of Sanfang is 1.4 billion yuan, and the project funding source is jointly funded by Guangzhou Automobile Group, Leshi Holdings (Beijing) Co., Ltd. and Zhongcheng Automobile Insurance Co., Ltd. The first investment of 200 million yuan, of which Guangzhou Automobile Group invested 90 million yuan, holding 45%, LeTV Holdings (Beijing) Co., Ltd. invested 80 million yuan, holding 40%, Zhongcheng Auto Insurance Co., Ltd. invested 30 million yuan, holding shares 15%. Second, "premeditated" car Internet model GAC / LeTV first step The new joint venture aims to create a new automotive business model that will build a diversified eco-sales model based on the Internet. In fact, the new concept of “automobile internet ecosystem†has already been planned by GAC and LeTV. In mid-2015, GAC Group announced that it will launch the automotive internet ecosystem project, including four platforms, including the vehicle e-commerce platform, vehicle life platform, vehicle networking platform and venture capital financing platform. At the Beijing Auto Show held this year, Le Shi, the vice chairman of LeTV and the co-founder of LeTV Supercar, revealed that LeTV will cooperate with a domestic first-class auto group to develop a new e-commerce model. Zhao Yicheng, senior vice president of LeTV Eco-O2O and head of LeTV Mall, also said at the press conference that LeTV Mall will enter the automotive field and build the world's first eco-type O2O car e-commerce. During the Beijing Auto Show, LeTV's first concept car also made its debut. Third, the three major business areas, elite companies to cooperate with car e-commerce or become the first choice Guangzhou Automobile Group is a large state-owned joint-stock enterprise group and also a listed company of A+H shares. It currently has six business segments: passenger cars, commercial vehicles, motorcycles, parts and components, financial insurance, service trade and R&D. Among them, the passenger car business segment also has a number of joint venture and independent passenger car companies such as GAC Toyota, GAC Honda, GAC Fick and GAC Chuanqi. Guangzhou Automobile Group is one of the most complete automobile groups in the domestic industrial chain, and has advantages in automobile distribution services, R&D and production, and related supporting facilities. As the most representative Internet eco-enterprise in the moment, LeTV has created a complete open-loop closed-loop ecosystem of “platform + content + terminal + application†in the world. At present, LeTV has formed seven sub-ecological ecosystems across the globe, namely Internet and cloud ecology, content ecology, big screen ecology, mobile phone ecology, sports ecology, automobile ecology and internet finance ecology. Zhongcheng Insurance, which participated in the joint venture, is a holding subsidiary of Guangzhou Automobile Group. Zhongcheng Insurance mainly engages in various motor vehicle insurance businesses, other property insurance businesses related to motor vehicle insurance, and the use of insurance funds permitted by national laws and regulations. It has extensive experience in auto insurance services and risk management. It is foreseeable that since the Guangzhou Automobile Group has a complete traditional automobile product chain, LeTV has rich Internet marketing channels, and the support of Zhongcheng Insurance's rear service, the new joint venture company has the traditional automobile marketing since its establishment. The mode jumps to the objective conditions of the "car + internet" mode. It is possible for the three parties to use the synergistic resources to develop synergistically to build a new sales model for the automotive Internet ecosystem. Automobile e-commerce is expected to become the first project of this new model. Basic Chemicals,Aromatic Hydrocarbon,Methanol And Downstream,Polyester Series Sunrise Group Corporation , https://www.sunriseindust.com