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? China's auto parts manufacturing industry and vehicle development is almost synchronous, the current auto industry has developed a little embryonic, but the development of auto parts has lags behind, the industry's integration is imminent, the market is not required to lead the army.
The independent brand also needs continuous innovation
At this time, Xiyuan Yuedong Machinery Co., Ltd., which crouched in the Yongchuan mountain area of ​​Chongqing, began to surface.
This is a sneaked auto parts speculator who has been sneaking for more than two decades. As a private parts and components company developed through the micro-vehicle industry, it has become the main manufacturer of camshafts for mini-vehicles, and its product coverage rate is China is as high as 79%.
? Xiyuan Yuedong appeared in the market, shouting a slogan: Parts companies need their own brands!
This slogan has a profound industry background: After China's accession to the WTO, the country has adopted a policy of liberalizing the parts and components industry, and Chinese auto parts suppliers are facing unprecedented market opportunities and challenges. Opportunities are manifested in the fact that many international automobile manufacturers have come to China to purchase; on the other hand, the products purchased by foreign companies are mostly traditional products, while some high-end products cannot be manufactured by domestic companies at present and cannot meet market demands. Or the proportion is still very small.
The challenge has become extremely embarrassing: Most of the disadvantages in the competition are unreformed state-owned enterprises, and the private sector is gaining momentum. Although a large number of joint ventures are also doing well, more and more are Foreign-owned enterprises.
业 The industry weighs and weighs, and it is only Chongqing Xiyuan Yuedong that can get the match.
The essence of the game is ultimately reflected in the brand's survival. Brand is the lifeblood of any company, is the label of enterprise competitiveness, and is the external embodiment of intellectual property.
Chongqing Xiyuan Yuedong focuses on the cultivation of the brand at the beginning of the production of camshafts. Its "Golden Axis" brand camshaft is well-known in the industry. Now face fierce competition and more aware of the importance of the brand. At present, they use various channels to strengthen the establishment of corporate brands, so that consumers can see the "Golden Axis", the source of the West can know the logo is the leading company in the production of automotive camshaft, but also the quality of the service, after-sales service .
For the firm establishment of its own brand, the voice of Chen Xiaojun, the general manager of Xiyuan Vietnam, appears to be throwing a sound in the industry. He believes that to establish its own brand, first, it must be done to achieve something to be done. It is necessary to strive for the full play of the factors that have advantages, do not want to do anything, do anything bad, and do one thing; It is necessary to work hard on the word “professionalâ€, give full play to its own characteristics and expertise in the manufacture of automotive camshafts, deepen science and technology, and management, so as to increase competitiveness. Third, we must strive to innovate, and a company that does not innovate. It will surely be washed off in the big wave of competition. "Specialist" does not refer to unity, but it has a continuous ability to innovate. The deepening of "specialization" cannot rely on eating the old books.
It is imperative to establish a strong technology development center
In general, the company's production and development capabilities have three stages: to map processing (that is, usually referred to as OEM), with the OEM design, the company's own design, the formation of independent development capabilities. In this process, the status quo in the industry is worrying: At present, the profits of domestic parts and components companies' products (excluding the factors of rising raw materials) are generally maintained at about 5%, while the production of OEM products is as high as 20%, which makes many companies The mass production of OEM products gradually became a manufacturer of foreign-funded enterprises. This kind of behavior that weakens their own brands is actually a step backward. Although the OEM has short-term interests, it will passivate the innovative thinking of the company's technical personnel and weaken the company's ability to innovate. Now many parts and components companies are facing the development of products after a few years, the main engine factory requires parts manufacturers to co-design, and once the company's ability to independently develop, will be eliminated by the market.
From this, it can be clearly seen that the main reason for the lack of competitiveness of domestic parts and components companies' products compared with foreign products is that the domestic brands do not have high gold content. The root cause of the low gold content is that the company’s technological development capability is relatively weak.
Therefore, for the qualified parts and components companies, it is urgent to expand the technology development center with strong forces.
Another argument that deserves vigilance is "only high joint ventures." The joint venture can narrow the gap with other industries in the world and allow companies to quickly enter the international market. However, the hope of development is pinned on the joint venture, and the phenomenon of the improvement of the core technology of the enterprise itself cannot be used for reference. After all, the joint venture is a means, a kind of Tools are an effective way to learn foreign technology. The purpose and means cannot be reversed.
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