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On January 17, Nanjing Iveco light truck new “Oka†was rolled out in Nanjing. This is the first Yuejin brand new car to be launched after the integration of Nanjing Iveco and Nanjin Yuejin business, and after the Shangnan cooperation, the “Shangqi Automobile†launched the first new car in the commercial vehicle field, which is considered to be the beginning of the integration of the SAIC commercial vehicle segment by SAIC. .
In the past year, SAIC has made frequent moves in the commercial vehicle industry. First, Iveco reorganized Chongqing Hongyan. The three-party joint venture was formally established on June 15, 2007. On December 26, 2007, SAIC and Yuejin Group signed a comprehensive agreement. Cooperation Agreement; On January 3, 2008, Shanghai Automotive announced that it plans to acquire 50.32% of shares in Shanghai Shichai Co., Ltd. for 923 million yuan.
After some integration, SAIC Motor has completed product lines for commercial vehicles such as light trucks, light passengers, heavy trucks, and large and medium-sized passenger vehicles, including engines.
The intention of SAIC Motor to pursue the development of the commercial vehicle field is very obvious. Especially after the Shangnan Cooperation, the strength of SAIC in the field of commercial vehicles has been unprecedentedly strengthened. Therefore, in the recent period, the report about the upcoming dramatic changes in the commercial vehicle industry is overwhelming. There are also analysts who make different opinions.
Dong Jianhua, an automotive analyst at Southwest Securities, pointed out: “Nancom’s commercial vehicle infrastructure is relatively good, especially when Yuejin light trucks became very popular at the time, but they are now declining.â€
According to the latest 2007 production and sales data of China Association of Automobile Manufacturers, in the commercial vehicle rankings, Nanjing Automobile has slipped to the ninth place, far behind major competitors such as Futian, Dongfeng and Jianghuai. With this foundation, SAIC Group, which integrates many commercial vehicle resources, will have a significant impact on the entire commercial vehicle industry.
Light Commercial Vehicles: Industry Integration Underway Nanjing Iveco Potential Micro
In 2007, there were many cases of integration in the light commercial vehicle sector. At the beginning of the year, Yuejin was incorporated into Nanjing Iveco. Now Nanjing Iveco has become the most important part of SAIC light commercial vehicles. At the end of the year, FAW Group announced in Qingdao that it will integrate FAW Hongta and FAW Harbin Light Vehicle Factory to establish FAW Light Vehicle Co., Ltd.
Shangnan Integration has won the opportunity for SAIC Motor to develop in the field of light commercial vehicles. However, many industry experts believe that from the current situation, SAIC's ability to shape the market is yet to be cultivated.
In 2007, Nanjing Iveco's Yuejin light truck sales volume was around 40,000, and its market share was only about 4.3%. Iveco light passengers performed well, selling 24,000 vehicles, and only about 10% in the light passenger market. From these data, Nankai's best light commercial vehicle assets are not competitive in the industry. Moreover, according to the joint venture regulations, Nanjing Iveco will continue to develop in accordance with its established direction for at least 3 years, and SAIC will not intervene.
In addition to Nanjing Iveco, SAIC itself also owns a light passenger brand "Istaner", but sales are very few, and its contribution to SAIC is almost negligible.
Tan Xiuqing, an expert from the China Association of Automobile Manufacturers, said that Nanjing Automobile's commercial vehicle foundation is still good, but none of them are doing well. Nanjing Iveco's output is too small and the joint venture's resource advantages have not been fully utilized. After the cooperation with South Africa, it is difficult to change the pattern of the light commercial vehicle market.
Heavy truck: fierce competition Red Rock’s future is uncertain
The rapid development of the heavy-duty truck market in the past two years, the major car groups competing to get rid of this "big cake." China National Heavy Duty Truck has the fastest development. In 2007, its output exceeded 100,000 vehicles. At the end of 2007, after the successful listing in Hong Kong, the future development of Sinotruk is even more worth looking forward to.
After Dongfeng introduced the Dragon heavy truck in 2006, its sales volume increased rapidly in 2007, which greatly increased its market share. FAW also launched the latest generation of heavy truck liberation J6 in 2007, which has raised China's heavy truck level to a higher level. At the end of 2007, GAC and Hino’s joint venture company was listed in Guangzhou and announced that GAC Group officially entered the heavy truck sector.
SAIC Natural also has ideas. In 2007, SAIC teamed up with Iveco to reorganize Chongqing Hongyan, and the three parties established a joint venture, aiming to win the heavy truck market. After the integration of Nanqi, SAIC has many heavy truck brands such as Hongyan, Huizhong, and Lingye. However, the output of Huizhong and Lingye is very small. The only one worth mentioning is Hongyan, and the prospects for Hongyan are difficult to predict.
At present, China National Heavy Duty Trucks, Dongfeng and FAW are sitting in the top three positions in the heavy truck industry. Shaanxi Auto and Foton are following closely. Hongyan is only ranked sixth, and its sales volume of 24,000 vehicles has obviously fallen behind last year. At the same time, the rapid development of Hualing, Jianghuai and other enterprises has also aroused widespread concern in the industry.
In such a fierce competition situation, the development prospects of SAIC heavy trucks are not optimistic. A person in charge of a heavy truck company pointed out that the acquisition is somewhat diagrammatic, but Nanqi can not help SAIC in the field of heavy trucks, and Nanjing's Lingye has almost disappeared. It is also difficult for SAIC Iveco Hongyan to straighten out the relationship between the three parties, and consumers are becoming more and more sophisticated. Now it is not time to sell a good car with a big brand. "With no technologically advanced and competitive products, it is difficult for Hongyan to make major developments."
According to Teng Bole, secretary general of the China Automobile Industry Advisory Committee, although SAIC has advantages in capital and marketing, SAIC is weak in the heavy truck industry and it is difficult to influence the industry structure.
Bus: The market is the most stable
In the field of commercial vehicles, the most stable is the passenger car industry. The industry structure of “Three Dragons and One Link†has been over 5 years. From the sales data of 2007, these four companies still occupy more than 60% of the market share of the passenger car market.
Analysts said, “The passenger car market is very small. The production and sales of 10,000 vehicles are big companies, so big groups don't like it, and small businesses can't afford anything.â€
Nanjing Automobile does not have a large passenger car asset. Although SAIC has its own subsidiary, it sold about 2,000 vehicles in 2007 and is mainly concentrated in the bus market in Shanghai. The resources related to SAIC and passenger cars are also just Shang Chai, but industry experts believe that the accumulation of all these factors will not affect the existing passenger car pattern.
Tan Xiuqing believes that commercial vehicles are a short board for SAIC. The key to the development prospects of SAIC in the commercial vehicle sector depends on its planning and deployment of resources. In at least two or three years, the commercial vehicle structure will not change due to the intervention of SAIC.
View related topics: SAIC commercial vehicle expansion