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1. Reference to foreign experience
There are two major models for foreign aftermarket:
In the aftermarket in Japan, the size of the parts and components market is about 70 billion U.S. dollars per year. Authorized after-sales service systems dominate the market, and consumers are willing to accept auto parts factory-branded parts and components. The multi-channel circulation model plays an important role in the aftermarket in the United States. U.S. component manufacturers' channels are divided into three parts: retail, accessory and distribution. Among them, retail channels include auto parts chain stores, large discount stores, member-based hypermarkets, hardware stores, supermarkets, and DO IT YOURSELF stores; supporting channels include OEMs and 4S distributors; distribution channels include warehousing Distributors, heavy vehicle distributors, wholesalers/auto parts dealers, warehousing distributors, secondary warehousing distributors, paint and body part distributors. The author believes that in the future, China's aftermarket and auto parts distribution model will develop into a diversified model in the United States.
In addition, it is worth learning from the brand concept and practice of international component manufacturers. Independent parts brands also play an important role in the multi-channel US aftermarket. U.S. component manufacturers have established an independent component brand and play a role in after-sales distribution channels (such as TRW, VISTEON, DELPHI, etc.); DANA, DELPHI also has many auto product brands entering large auto stores such as AUTOZONE.
2. New Opportunities for Parts Manufacturers
The domestic 4S dealership model led by vehicle manufacturers is experiencing market resistance. In the next five years, the chain of auto repair companies will be the fastest growing format model. At present, the domestic chain maintenance business is mainly focused on minor repairs and maintenance. As the market matures, the business will cover all current vehicle maintenance services. It needs to be emphasized that the overhaul business can embody relatively high technical capabilities and bring more profits to the chain maintenance companies. Therefore, it will become a necessary competitive market for China's chain maintenance companies.
At present, China has presented new car sales, service models and development trends. International companies have entered the Chinese market in large numbers and the concept of consumers has become more mature. According to the experience of the domestic circulation industry's past development trend, after-sales service markets represented by auto repair chains and accessories hypermarkets are on the rise, and will become the dominant vehicle manufacturers. Strong competitor and supplement of the 4S shop model.
The distribution mode of auto parts is also changing. At present, there are two major camps in China, with vehicle manufacturers and their component manufacturers as one party, and non-supporting component manufacturers and component distributors as the other. The wrestling between them is increasing. These companies all want to compete for the "cake" of the Chinese aftermarket. The author believes that who will occupy the dominant position in the aftermarket will also be determined by the market and the government. At present, the demand for the after-sales market in China is diversified, and it will also present a diversified state of development in the future. In the face of a diversified market, brands will play a major role in the parts market. Obtaining high-quality parts and components from low-cost channels can improve the quality and competitiveness of independent maintenance companies. At the same time, the development of independent after-sales markets has increased the demand for parts and components brands. Therefore, the market competition will also spawn the emergence of parts brands.
Preparation of spare parts companies to enter after-sales service market
The rise of the after-sales service market gives component manufacturers new market opportunities. To cope with the characteristics of small quantities and many varieties in the after-sales service market, enterprises must make production processes and adjust process plans; respond to the situation that there are many dealers in the after-sales service market, and enterprises should do a good job in the establishment of sales systems, including changes in management models. The construction of personnel team and the improvement of marketing system.
The author suggests that parts and components companies should increase their competitive advantage in the channels and establish strategic partnerships with large and potential large-scale parts distribution companies and chain service providers as soon as possible.
New trends in auto parts companies
Needless to say, establishing a brand will be a new trend for auto parts companies. Starting from the market, there are two models of professional brands and popular brands that can be used by component manufacturers. At the same time, there are two models of regional brands and national brands for auto parts distribution companies.