The recall of “autonomous law” can supervise and execute the biggest problem in the later period

On October 10, the State Council executive meeting reviewed and approved the "Defective Automobile Product Recall Management Regulations (Draft)" (hereinafter referred to as the "draft"). The vehicle recall regulations that lasted for ten years finally began to be called out.

The draft stipulates that if a batch of automotive products ubiquitously jeopardizes the quality of safe use, it shall immediately stop production, sales, and import. The recalls shall be implemented by its producers and timely release of product defect information. For defective automotive products that are recalled, producers should take timely measures to eliminate defects. Elimination of defective expenses and necessary transportation defects The cost of automotive products is borne by the producer.

In this regard, the industry believes that the introduction of this draft means that China's automobile recall system has taken the first step in the Long March. However, the supervision and implementation of this regulation in the later period still face many problems.

Faced with a decline in sales in the short term, car companies need to overcome "recall fears"

Due to the lack of vehicle recall system regulations, in China, there are very few recalls of auto recalls, especially those of self-owned brands.

According to data from the China Automobile Recall Network, in 2010, there were 95 recall cases in the Chinese auto market, and there were only two cases of self-owned brand passenger car companies, namely, the Lingyue recalled part of the South East Automobile and the Chery Automobile recalled part of the Ruiqi X1. In 2011, there were 71 cases of recalls in the Chinese auto market, and there were only two cases from the main brand passenger car companies, namely Shanghai Automotive recall MG, and Great Wall Motor recalled some of the dazzling, Tengyi C30 sedan.

This year, the recall of self-owned brand cars is still very rare.

On June 20 and August 20, Great Wall Motors and Southeast Automotive once recalled some of the Haval H6 and V3 Ling Yue models due to problems with fuel pumps and fuel pipes. On September 28, Geely Automobile's risk of potential fuel leakage due to deviations in the dimensions of fuel tanks and bodywork for some King Kong and Golden Eagle cars was under the influence of the AQSIQ defect investigation.

Great Wall Motor News spokesman Yukio Great Wall Motors said in an interview with reporters that in China, there are more recalls of foreign brand cars. The auto makers of their own brands can recall without recalling their own brand, but not their own brands. The problem of ideas. In fact, the recall became normal.

It is not difficult to see that the implementation of the Automobile Recall Regulations can be a challenge for China's own-brand car companies.

“The self-owned brand car companies must first overcome the psychology of “recalling phobias” and increase their awareness.” Shen Zhengyuan, a research fellow in the investment industry of CIC Advisors, told reporters that he will also face the economic losses caused by defective car recalls; product quality, and enterprise Brands may be questioned and face a decline in sales in the short term.

A senior personage of Geely Automobile unwilling to sign also said: “Auto recall is a normal product management system. The recall cannot be completely equated with product quality. This is a kind of technology and quality for self-owned brand car companies. In the short term, the recall is a loss to the company, but the loss recalled today may be tomorrow's gain."

In fact, judging from the experience of international auto companies recalling defective products, this approach will not affect the company's auto sales.

“In the long run, if there are defects in the products and the way they choose to publicly recall them, this will not only not affect the corporate brand image, but it will also show the company’s sincerity and help establish an honest and trustworthy corporate image.” Shen Zhengyuan said.

Shang Yugui also believes that independent brands need to learn the design philosophy, technology research and development, and after-sales service of world-class auto giants, and strive to improve the quality of their products. For relatively weak self-branded car enterprises, efforts should be made in the network layout to improve the service quality of 4S stores.

Car recalls "there is law to follow"

Supervised and Executed into the Later Issue <br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br> According to the "Regulations on Recalling Defective Auto Product Management (Draft for Solicitation)" issued by the State Council Legislative Affairs Office in February this year, it is relative “(Administrative Regulations)”, the new draft of the Opinion Draft, producers or operators who appear to “have not stopped production, sales, or importing defective automobile products” and “the producers have been ordered to recall and refuse to recall” will be A fine of more than 2% but less than 10% of the value of the defective automobile product; if there is any illegal income, the illegal income shall be confiscated; if the circumstances are serious, the permitting authority shall revoke the relevant permit.

In addition, the management regulations will also significantly increase the amount of fines, respectively, from 1,000 yuan to 5,000 yuan and 10,000 yuan and 30,000 yuan to 50,000 yuan to 200,000 yuan and 500,000 yuan to 1 million yuan.

It should be noted that, on the one hand, car recalls will bring huge losses to enterprises. In the face of enormous pressure, self-owned brand car companies may choose to remain silent and allow consumers to pay their orders. On the other hand, compared with the developed countries in the foreign automobile industry, the domestic auto industry's recall supervision system is not perfect, and the degree of maturity and reliability is much lower than that of foreign countries.

Shen Zhengyuan stated that in the course of the implementation of the regulations, there may be evasions, and that punishment is not enough to make up for the losses of the recall and is willing to be punished, greatly weakening the legal effect of the regulations.

After ten years, the regulations for recalling automobiles began to be called out. However, its introduction was only the first step in the Long March.

"To some extent, the passage of the "Draft" has greatly increased the "authority" of the recall. However, the supervision department has to supervise and implement it as the biggest problem." Zhang Zhiyong, an automotive analyst, said that the supervisory and executive department Independence and the enhancement of consumer awareness of rights protection combined with the protection of recall regulations can fundamentally make the “recall” system perfect and mature.

Some senior auto industry insiders also told reporters that the key is not to recall more or less things. The key is who supervises who performs. The adoption of the "Draft" has enabled the future recall to "have laws to follow," but the most important thing is not to recall itself but to supervise the implementation of this standard.