From January to September 2010, FAW Jiefang seized the opportunity of the commercial vehicle industry. The production and sales of medium- and heavy-duty trucks broke through 200,000 units, an increase of 76.4% year-on-year; the market share reached 20.2%, a year-on-year increase of 2.6%. Among them, the FAW Jiefang J6 heavy truck achieved sales of 50,000 vehicles. Liberation trucks continue to rank first in the domestic medium and heavy truck market. Brake Lining CNC Combination Grinding Machine CNC Linear Combination Grinder,Brake Lining CNC Combination Grinding Machine,Automatic Brake Lining Grinding Machine Pujiang Longhui Machinery Co., LTD. , https://www.longhuimachinery.com
Although China’s commercial vehicle market has always maintained a strong growth momentum, competition in the entire industry is fierce. To maintain a place in the commercial vehicle market in China, it must withstand all-round competition from domestic counterparts. In view of the current status of many homogenized commercial vehicles in China, FAW Liberated the base of its work in early 2010 and seized the share as its main line of work, and continuously improved its system capabilities. With its strong product quality, strong technical strength and innovative marketing model, it consolidated Market Advantage. FAW not only maintained its original market share but also achieved further development in some areas that were relatively weak. Especially in the original strong market of competitors, such as the southern region and the southwest region, the market share of the liberation of FAW is gradually increasing.
As we all know, in the entire southwest region, Dongfeng Commercial Vehicle has always been the main market. Taking Sichuan as an example, the peak market share of Dongfeng Commercial Vehicles was once over 90%. With the release of FAW's liberation products into this region, the market share of Jiefang Truck in the Sichuan region not only achieved a zero breakthrough, but also gradually increased to the current 30%. Sichuan has become another major area for the growth of the liberation market share of FAW.
There are more than 600 varieties of FAW's liberation products, covering a wide range of models from heavy-duty trucks, dump trucks, tractors and light trucks. Taking the J6 heavy truck representing the independent strength of FAW as an example, as the benchmarking masterpiece representing the independent research and development level of the Chinese auto industry, the three integrated engines, gearboxes and axles that were independently developed have reached the international level. At the same time, the CA6DM2 series of high-end engine and CA10TA transmission of the successive assembly, so that J6 heavy truck has low fuel consumption, low noise, good reliability, low torque and other advantages, and the excellent quality of the product is increasingly recognized by the market.
It is understood that, in terms of practicality, the biggest advantage of FAW Jiefang J6 products is that they have strong motive power, high efficiency, and a lot of pulling, and bring great benefits to users. Especially in terms of fuel economy, power, and speed, the owners of long-distance transportation are the most concerned about the cost. Many car owners once calculated an account, and the FAW Liberation J6 can save the owner more than 20,000 yuan per year in fuel costs. Some car owners also frankly stated that in order to obtain more benefits, owners often overload transport, which puts higher requirements on the carrying capacity of vehicles. In the long run, car owners naturally have a good reputation for liberating J6.
In today's society, the promotion of the brand is of utmost importance. The marketing system of FAW Jiefang Sales Co., Ltd. has carried out innovative application projects several times, carried out more comprehensive and in-depth support and collaboration, and promoted the emancipatory marketing mechanism to support and service-oriented development; The terminal marketing capabilities of distributors and service providers provide the most powerful marketing service guarantees for new products in the market.
From the Liberation Lishan Sichuan Leshan dealership office, we learned that in order to cultivate the ability of the e-liberation marketing system to continue to develop, FAW Liberation will regularly provide systematic training to dealers and sales personnel every year. The training content includes corporate culture and emancipation of brand value, and the emancipation product platform. Promotion, sales management regulations, TDS system operations, etc. Manager Zhao of FAW Jiefang Leshan Store stated: “The liberation hopes that through these new netizens' sales capabilities, the agents will be encouraged to play a marketing initiative and improve their marketing capabilities.†It is learned that in order to better help Liberal Netcom’s sales ability, FAW Jiefang also set up a training course for general managers of 4S stores to conduct professional training on sales processes, customer management, and personnel management, assisting general managers in improving the competitiveness and management capabilities of dealership stores, and improving organizational establishment and division of duties.
FAW Liberated in Sichuan's largest 4S store - Zigong sales shop in order to achieve active marketing, innovative marketing methods. For example, for the first time users of FAW Jiefang trucks, the shop will adopt a way of direct trial, that is, let the car purchaser directly drive the car home for a trial period, and then make an assessment of the car before considering whether to purchase. After users purchase a new car, they encounter problems and the sales personnel will actively go to the door to help solve the problem. Wan Li, general manager of Zigong's sales store, stated that this marketing method set a precedent in the Sichuan area. It was precisely this kind of precedent that allowed the store to gain recognition from customers and further improve the sales performance of Zigong's sales stores. It is reported that at present, the annual sales volume of FAW Jiefang Heavy Trucks in Zigong 4S Store in Sichuan is over 500, and the performance is also over RMB 100 million. At the same time as the distributors’ business growth was long, the products of FAW Liberation also began to take root in the Sichuan area, and the sales volume climbed steadily. 