Certified accessories must have the life of a homogenous accessory

In 2014, the Ten Ministries including the Ministry of Transport jointly issued the “Guiding Opinions on Promoting the Transformation and Upgrading of the Automobile Maintenance Industry and Improving Service Quality” (referred to as the “Guiding Opinion”). The concept of homogenous accessories has for the first time entered the public’s field of vision. Although it is familiar to this day, It is difficult to promote.

How to define the quality standard of homogenous parts and who should define it? How can homogenous accessories be promoted in markets where monopolies have not been completely broken? In the environment where bad coins expel good money, how can homogenous parts obtain living space? These issues have so far no authoritative explanations and solutions.

On September 12, at the 2017 China Automotive and Parts Brand Strategy Transformation and Certified Accessory Industry Development International Summit held in Beijing, relevant officials from government departments, representatives from parts manufacturers and experts in the automotive market circulation field discussed the above issues. Through the exchange of suggestions and certification of non-original accessories offer advice and suggestions.

Basics to determine the road to certified accessories

In 2014, homologous accessories appeared in the "Guiding Opinions" promoted by the ten departments, which really made the auto market practitioners excited. The industry has high hopes for the homogenous accessories to break the monopoly, reduce the cost of maintenance and other functions for non-original parts. However, after a while, the work of homogenous accessory system architecture has slowly faded from people's attention.

“Over the past two years, we have made some explorations on how to certify homogenous accessories and open up production and circulation. We have also found some problems. We believe that the direction of promoting non-original parts is correct, but all parties are homogenous. How to place accessories and put forward different opinions, based on summing up experience and summarizing suggestions, the idea and path for the association to carry out homogenous parts work are gradually clear, and it is deemed that it is more appropriate to refer to non-original parts with quality as certification parts. It's easier for the industry to accept,” said Yan Bo, Secretary General of the China Automobile Maintenance Industry Association.

The first step is to lay the foundation for the certification of fittings. The key is to standardize the standards and systems. The association is developing group standards for traceability of parts and hopes to come up with an industry rule that can be operated and can form a consensus as soon as possible.

Dr. Chen Xiaodong, Assistant Director and Minister of Science and Technology Development of China Automobile Certification Center, stated that China’s auto aftermarket has grown rapidly in the past five years and currently accounts for 10% of the global automotive market. The market share of the Central China factory is approximately 23%, and individual accessories account for 77%. China's auto parts market system is not perfect, there is no uniform code, the quality of uneven status still has not changed. Although the Internet accessories platform is developing rapidly, from the perspective of consumers, there is no practical basis for the purchase of accessories.

Wang Kun, Director of Certification and Supervision Department of Certification and Accreditation Administration of the People's Republic of China, introduced that certification, inspection, and inspection are one of the main pillars of the national quality and technical foundation, and also an important policy instrument for the improvement of modern state governance. Services and high-tech service industries. He said that the essence of certification is to transmit trust and service development, certification can provide basic safety guarantees for consumers, provide basic judgment basis for products, provide scientific management systems for enterprises, provide reliable expectations for technological innovation, and develop the industry. Create a fair and orderly market environment.

Difficult to promote Market environment needs purification

The reporter learned that China’s auto industry has experienced rapid development in the past 20 years, and the brand and benefits have greatly improved. At present, there are about 100,000 companies in the domestic spare parts industry, and the main business income is 3.5 trillion yuan. A group of excellent companies such as Wanfeng Auto, Shengrui Drive, and Wanxiang Group emerged, but compared with the international advanced level, There is still a big gap.

Manufacturers of parts and components and OEMs should have an equal and win-win relationship. However, China's OEMs are constantly pushing down the prices of parts and components, and even require annual price reductions of 5% to 15% for parts and components. In addition, the situation of not paying the purchase money on time appears from time to time, causing the parts and components manufacturing enterprises to continue to deteriorate in the market development, training of talents, and technological innovation.

Wang Kun pointed out that due to the lack of identification standards and other reasons, China's auto parts market, counterfeit and shoddy parts are prevalent, parts quality problems are serious and a waste of resources, and the supervision department is often based on fines, has little effect. Due to the high price of high-quality accessories, it is difficult to reach the consumers because it is not recognized in circulation, and there is no market space for high-quality products. As a result, there is an abnormal market situation in which bad money drives out good money. In the absence of a healthy and stable industrial eco-environment, China’s auto parts are mainly based on imitation. Local and foreign-owned enterprises are at a disadvantage in terms of brand, technology and network, and their occupancy rate is gradually reduced.

The problems encountered by non-original parts in the automotive circulation field do not stop there. Yu Hongwei, the CEO of the huge car company, bluntly stated that 4S shop hopes to use lower-priced accessories, but they are not really using it.