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Under the grim situation in which the domestic market was sluggish and the demand in the international market weakened, in 2012, the total export value of construction machinery was 18.224 billion U.S. dollars, a year-on-year increase of 14.48%. From the perspective of the international environment and the domestic market, the foreign trade situation of the construction machinery industry is not optimistic. 2013 The year may grow slightly, even at a flat rate.
There are many difficulties and frequent crises. However, from the national level to the enterprises, they should seize the "accidents" of the crisis, and formulate development strategies for the industry and enterprises with a broader vision and a higher level, and strive to have the next development cycle. Absolutely competitive.
The large-scale infrastructure construction driven by investment in previous years has brought unprecedented opportunities to the development of the construction machinery industry in China. However, as the scale of investment is too large, the CPI remains high, the country continues to tighten the scale of investment, and domestic market demand continues in 2012. Shrink quickly. Although the NDRC has issued some infrastructure projects in the fourth quarter, it will take some time from approval to implementation before it can be transmitted to the construction machinery industry.
Customs statistics show that in the first two quarters of 2012, the export of construction machinery showed a gratifying increase in volume and price. To a certain extent, the pressure on many enterprises with both internal and external trade was relieved. In the third and fourth quarter, export data began to turn downwards. Although there was a slight shock, the overall trend was continuing downwards. The data for December 2012 was not optimistic, and the economic recovery still has a long way to go.
According to customs statistics, in 2012, China’s construction machinery products had 24 kinds of goods exceeding 200 million U.S. dollars, and the total export value of 24 kinds of goods reached 15.683 billion U.S. dollars, accounting for 86.11% of the total export value. Among the 24 projects, except for one component project and five host projects that experienced a decline in exports, the others all showed different degrees of increase. This shows that China's construction machinery industry is still in an ascending path, and its competitive advantage remains obvious.
The traditional market is stable and the emerging market is eye-catching
Asia remains the traditional largest market for China's construction machinery exports. Although its market share still reaches 42.72%, it is the lowest point in the past five years, a decrease of nearly 3 percentage points from the previous year. Europe has always been the market with the second largest market share. The trend is basically stable. In addition to small fluctuations in 2009, market share has remained stable at around 16%. The EU-15 countries and Russia are the main forces in Europe. Africa slightly exceeds the third place in Latin America's market share, and Africa is also a volatile market with frequent 2%~3% market fluctuations. However, due to the weak infrastructure in Africa, market capacity and potential are considerable. Latin America is slightly lower than Africa in fourth place, but the Latin American market has been slowly and steadily rising. Similar to Africa, Latin America has considerable market potential and optimistic prospects due to weak infrastructure, economic conditions, and trade environment that are better than those of Africa. Brazil, Venezuela, and Ghana are all countries with strong market vitality in recent years. The U.S.-led North American market is a relatively stable big market. In 2012, the U.S. market grew by 23.55% year-on-year, and it seems to have seen some hopes for economic recovery. The Middle East market should never be neglected. In 2012, China's construction machinery exported 1.563 billion U.S. dollars to the Middle East, a year-on-year increase of 28.96%. The traditional markets of Saudi Arabia, UAE, and Iran accounted for nearly 70% of the total. The Oceania market is basically the Australian market. In 2012, exports to Australia increased by 29.53% year-on-year, indicating that the market environment is good, economic development is stable, and the export of construction machinery is steadily increasing.
Fostering Advantages and Active Innovation
In the past few years, with the development of the industry, supply and demand are booming, everyone is happy, and the production capacity has expanded and expanded. The more booths are spread, the higher the operating cost. However, policy adjustments have led to a sharp contraction in the domestic market. This is almost a deadly blow for some companies with a single product, severe homogenization of technology, and poor resilience. Most of the major engineering companies saw a year-on-year decrease in revenue, but in the dim light, they also saw bright spots.
The characteristics of the construction machinery itself make the threshold of the foundry relatively high, so the scale of processing of incoming materials and processing of the materials does not appear to occupy too high an industry proportion like other industries such as electronics and textiles. Zoomlion's acquisition of Italy's CIFA is the way to become the champion after the all-round, through the acquisition of powerful companies in the field of construction machinery, making the company in the growth process more stable, faster and more accurate to obtain the championship.
From the products displayed at the Shanghai Baoma Construction Machinery Exhibition held in Shanghai in 2012, all engineering companies are aware of the importance and necessity of innovation, and have increased investment in scientific research and innovation. At the BMW show, Xugong exhibited 400 tons of mining trucks and disclosed that 3,600 tons of crawler cranes had also been finalized. Zoomlion displayed 2,000 tons of all-terrain cranes, 101-meter carbon fiber pump trucks, and 300-ton mine excavators. Shantui high-power bulldozer will also become a new bright spot. Driven by technological innovation, the international competitiveness of China’s construction machinery products will become stronger and stronger, and “going out†will lead to sustainable development.
Overseas mergers and acquisitions
2012 was also an extraordinary year for China's construction machinery industry. There were 4 cases of cross-border mergers and acquisitions in one year.
In January 2012, Weichai Group, a subsidiary of Shanzhong Group, acquired Ferrari, an Italian yacht manufacturer, and Liugong, a Polish company, acquired HSW of Poland in the same month. These two mergers and acquisitions opened the scene of overseas mergers and acquisitions by engineering companies. The next three ones acquired German elephants. XCMG acquired Putzmeister in Germany and Weichai purchased German KION and Linde. In the past, foreign investors purchased Chinese companies. The overseas mergers and acquisitions of Chinese engineering companies that took place in 2012 could not help but make it shine. These mergers and acquisitions are not in the same quagmire as the mergers and acquisitions of the home appliance industry in previous years. After the mergers and acquisitions, the above-mentioned companies have formed direct supplements to their own businesses, or have improved the quality of their products. For example, after the acquisition of Italian CIFA by Italy, China United used its leading carbon fiber technology to develop a carbon fiber boom truck with more than 100 meters; after Liugong acquired HSW, it directly formed a bulldozer segment; after Xugong and Sanyi completed the merger, China The concrete equipment has basically formed a monopoly; Weichai will quickly break through hydraulic technology, one of the bottlenecks of China's construction machinery, after it acquires KION.