CRM speeds up development of marine instrument industry clock

How marine equipment companies face the new economic environment and policy environment, and formulate development strategies and competitive strategies that suit the current situation and their own characteristics are the key to the success of marine equipment companies in the invincible position of China's economic restructuring in the next two years.

In recent years, the marine instrument industry has been showing a trend of rapid development. Relevant data show that the production and sales of China's marine instrument industry continued to rise after rising at a high level of two years. In the first half of 2010, the total output value of China's marine instrument industry was 133.5 billion yuan, an increase of 29.1% year-on-year; the sales revenue of products was 128.9 billion yuan, an increase of 30.7% year-on-year. Both are at historically high levels; profits have increased by more than 40% year-on-year, total assets have increased by about 18% year-on-year, and the industry as a whole is in a healthy development phase.

In 2010, the prospects for the global economic recovery are facing ups and downs, the voice of domestic economic restructuring is gradually heating up, the rise of trade protectionism, the human-intensive enterprises with low technological content in the marine instrument industry, and the export-oriented enterprises lacking brand faces the development crisis. , and companies that focus on cultivating brand and technological innovation ability will take the initiative. How marine equipment companies face the new economic environment and policy environment, and formulate development strategies and competitive strategies that suit the current situation and their own characteristics are the key to the success of marine equipment companies in the invincible position of China's economic restructuring in the next two years. As the world's leading enterprise management software provider 800 passengers, the launch of the information management system 800APP online CRM, will be in the tide of reform, dial the clock for the development of marine equipment companies.

Leading the sea to promote the transformation of the Raiders

LinkOcean Technologies is a supplier of high-quality marine instruments and is dedicated to domestic marine institutes, universities, marine engineering survey units, marine environmental monitoring units, water conservancy and hydrology units, environmental protection agencies, meteorological departments, etc. Provide high quality marine equipment. With the RBR company in Canada, the United States SeaBotix company, the United Kingdom Sonavision company, Germany Argus company and other 16 world-famous marine instrument manufacturers reached a strategic cooperative relationship, becoming its exclusive agent in China. The company's customers are at home and abroad and can be regarded as the leading company in the marine instrument industry.

For many years since its founding, Ocean Marine has been committed to providing customers with first-class products and services based on the tenet of providing services to customers and is highly valued and trusted by many customers. In recent years, with the continuous expansion of the company's scale, the existing management model has not kept pace with the company's development, and various management problems such as customer service, sales management, and staff management have gradually become prominent, and have become the bottleneck for the development of marine equipment companies. . For the territorial seas and oceans, internal reforms are imperative. The company’s senior executives have studied and discussed several times, and finally decided to cooperate with 800 passengers to deploy an information management system 800APP-CRM, so that the company has a healthy “physical” and re The world sails.

CRM Creates Blue Ocean's New "Power"

As the most comprehensive cloud computing solution provider and the most experienced cloud computing practitioner, 800 passengers have a huge technical R&D team. Over the years, they have created personalized information solutions for many customers. This is an online CRM system that integrates customer management, sales management, contract management, and after-sales service management.

1. Customer Management Opens the journey of territorial sea information management online The online CRM system can record customer's detailed information. It is convenient for the staff to find and regularly maintain the customer. When the customer calls, the system can pop up the customer's information at the first time, which is convenient for customer service personnel to carry out timely. One-to-one marketing services. For territorial seas and oceans, faced with a large amount of customer information, they can use the system platform to conduct unified management and systematically store all important customer information of the territorial sea, such as company profiles, related documents, agents, key sales data, etc., and contact customers. People carry out unified management. The system also has a powerful keyword search function, in the search for customer information, do not have to go through a large number of original data, just enter the keyword can be, greatly improving the efficiency of the staff.

Through the 800APP system, the sales staff can facilitate the complete after-sales service for the customer. When the customer has problematic consultation on the product, the customer service personnel can obtain the relevant information of the customer for the first time. At the same time, the CRM system facilitates customer service personnel to track visits in a timely manner to improve customer satisfaction and loyalty. Strict rights management can control permissions to field level according to roles, profiles, sharing rules, etc., to achieve the same sales team or multiple roles to participate in the same customer management purposes, both to effectively ensure the security of customer information, but also to achieve the internal information of the team Share.

2. Sales Management Promoting Corporate Branding Towards World Navigation Channels Online CRM systems can track sales status as sales progress, providing multidimensional information for marine sales personnel in territorial waters, including business follow-up, customers to be contacted in the near future, and sales performance of each salesperson. Expected income, success rate at each stage, etc. It facilitates sales personnel to track potential customers in time and increase the rate. At the same time, the system's automatic report analysis can be based on timely analysis of data on any basis to facilitate decision-makers to timely understand the company's operating conditions and input-output ratio, which will help decision makers make accurate forecasts of future sales, assess staff capabilities, and improve Sales success rate.

At the same time, the system can also record contract terms and product quotations, and submit them to the appropriate leaders for approval according to different discounts or price permissions. According to the contract page, a printed page can be generated, which is also convenient for sales orders, so that the relevant terms of the contract can be directly reflected in the order, thus preventing the sales order error caused by the negligence of thinking and increasing the accuracy of the sales order.

With the help of online CRM, the territorial sea ocean will continue to create a new territory in the industry Blue Ocean. Online CRM ignited the "engine" of territorial sea ocean information management. We believe that in the future development, the company will correctly grasp the industry development trend, gain insight into the industry's competitive landscape, and avoid business operations. And investment risk, formulate the correct market strategy decision.