Bridgestone Xi'an Branch officially established

Recently, Bridgestone (China) Investment Co., Ltd., which manages Bridgestone’s tire business in China, announced that Bridgestone will manage the Northwest China business in Shaanxi, Shanxi, Gansu, Xinjiang, Ningxia, Qinghai and Inner Mongolia. China) Investment Co., Ltd. Xi'an Branch was formally established.

With the implementation of this strategic deployment, it means that Bridgestone has completed a comprehensive strategic plan covering the northeast, north, east, central, south, southwest, and even northwest regions in the Chinese market.

At present, with many automobile manufacturers setting up production bases in the northwest, the northwest market has become a contestable place for auto companies. According to industry insiders, the automotive industry is still in the first period of rapid growth in the vast majority of western markets. Under the policy support, the Western auto industry is expected to usher in the "golden decade."

As early as a few years ago, Bridgestone paid attention to the development potential of the northwest market and continuously increased investment in the region: In the passenger car tire market, the overall sales volume in the northwestern region in 2011 increased compared to 2008. 50%, the number of core online stores has almost doubled; in the tire market for truck buses, the company has increased the delivery of new products represented by tubeless tires and expanded the sales of Bridgestone-Fujitsu's dual-brand sales. A series of measures, such as the integration of new tires and renovation services, has made Bridgestone a top foreign brand in the region.